The Fractional Reset
Rebuild your business for clarity, confidence, and scale.
Most Fractionals don’t need to start over — they just need to start running their business like one.
A 4-week reset for Fractionals who want to feel in control of their business again and excited about what's next.
Join the Next Cohort
The Problem
You launched your fractional business to create freedom, but lately, it feels like your business are running you.
You launched your fractional business for freedom, but lately, it feels like your business is running you.
You’re working harder than ever, but without a clear plan.
You second-guess your value. You chase opportunities instead of choosing them.
And the growth that used to excite you now feels uncertain.

You’re not alone. Every successful Fractional reaches this point — the moment when scaling isn’t about doing more, it’s about resetting how you think and operate.
The Promise
The Fractional Reset isn’t about starting over — it’s about getting back in control.
In just 4 weeks, you’ll rebuild the clarity, confidence, and momentum that make you feel like the CEO of your business again.

By the end of 4 weeks, you'll:
  • ✅ Think and act like a business owner, not a contractor
  • ✅ Know what sets you apart and how to confidently talk about it
  • ✅ Price your work with conviction (and stop guessing what clients can afford)
  • ✅ Have a plan to grow your business intentionally — without chasing, hustling, or burning out
You don’t need a new year to start fresh.
You just need a reset and it starts here.
What's Inside
Four Weeks. Four Pillars. One One Powerful Reset.
Each week includes:
✨ A live 60-minute group call
✨ Guided reflection + light homework
✨ Templates + tools
✨ Private Slack Community
By the end, you’ll feel re-anchored, re-energized, and ready to grow again.
I’m Natalie Hoop, a Fractional Strategic Operations Partner who’s spent the last 15 years helping founders build clarity, confidence, and systems that scale.
After running my own fractional business — and coaching dozens of others through the highs and stuck moments — I created The Fractional Reset for leaders who want to feel in control of their business again.
My work blends structure with heart: helping you reconnect to your value, simplify what’s working, and fall back in love with the business you built.
What People Are Saying
Real words from Fractionals who've worked with me to find clarity, confidence, and growth.
"Natalie has this uncanny ability to see patterns way before I do. She called out places I was holding myself back and gave me the push I needed to grow my business. One of the biggest shifts was around pricing—she told me straight up my rates were too low and helped me find the courage to charge for the value I actually deliver."
— Jen Burton, Founder of Upper Righters
"From the instant Natalie engaged with me, I knew I was working with someone who gets straight to the heart of what really matters. She helped me see where I'd gotten stuck in my own patterns of overthinking, and by the end, we'd unlocked several key areas where I'd been spinning my wheels without even realizing it. I walked away with clarity and actionable next steps instead of more theory to contemplate."
— Meg Scheding, Founder of Strategic Pivotery
"I highly recommend Natalie Hoop for anyone looking to build or stabilize their fractional business. Her course gave me the framework and confidence to identify my unique value, clarify my pricing, and land my first client with a solid contract. She helped me put my business on firm footing."
— Bob Donald, Fractional CTO

"She's the kind of coach who helps you see your blind spots and then gives you the tools to do something about them."
— Meg Scheding
Details & Logistics
Everything you need to know
A quick recap before you join — clear, simple, and designed for real results.
🗓 Dates
Nov 12 – Dec 16 (no session Thanksgiving week)
🕐 Live Calls
Wednesdays 12:30 – 1:30 PM ET
💻 Format
4 live sessions + async work
💬 Community
Private Slack cohort for connection + accountability
🎟 Enrollment
$1,000 full price
You’ll walk away with a clear plan, renewed confidence, and a business that finally feels like yours again.
Ready to reset your business and yourself?
The next cohort starts November 12.
Join us, rebuild your confidence, and start 2026 in control of your business again.